The timeline format is a popular About page asset, and for good reason. Of course, they’ve also made sure to cite important stats like growing a previous business to 1,500+ people and Deputy’s customer base to 100,000. They’ve summarized both why the founder started the company and how the company has grown since, in essentially a few paragraphs.
#Best about us pages for digital marketing agencies full#
Next let’s look at Deputy, a workforce management and scheduling tool that finds a different but equally engaging balance of storytelling and numbers.ĭeputy’s About page is designed in a full visual timeline format for the majority of the page’s scroll depth. There are just two, and both are based on the main reasons viewers might visit an About page: joining the team as an employee or becoming a customer. Real customer stories using a featured testimonial section.įinally, Xero ensures their About page is a conversion-goal-oriented piece of content with clear CTAs at the bottom.Social proof numbers incorporated throughout, as well as a mention of their Forbes “World’s Most Innovative Growth Company” awards.Hard growth data on their numbers of subscribers, partners and employees.
The page tells the story of how Xero helps small businesses in many ways: It puts the spotlight on successful small businesses and the people that make them possible more than Xero’s own founders.Ĭustomer-focused copy and data visualizations like the one above are supplemented with custom photography of their customers and team, for a more authentic connection than stock photos can provide. It’s a great example of giving the reader the information they’re looking for in a way that’s true to the brand’s core value proposition.įrom the first hero image, depicting a young woman working on her laptop in a stylish living room, the About page is customer-focused. True to their accounting roots, their About page manages to be data- and numbers-heavy while still being more about their customers and story than accounting. Xero kills the guessworkįirst up, we have the About page for Xero, an accounting tool for small businesses. The About Us page examples below manage to break the boring B2B molds and excite audiences: 1. It’s rare enough for a company to have a passable About page, let alone a great one that compels and inspires. They’re usually written in B2B corporate speak, despite your company’s best efforts to have a distinctive voice, and the content is usually more focused on what the founders want to talk about than what customers want to know. When was the last time yours got a refresh?Īll too often, it’s thrown together based on boilerplate bios and description blurbs from that time you worked with a brand strategist. When people decide to check it out, you can take it as a sign that they’ve found your marketing content to be compelling – that they’re getting drawn into your marketing funnel beyond a casual browse.īut despite its importance, most businesses sorely neglect their About pages. This makes it not only one of the most frequently visited pages on your site but also one of the most critical to the conversion process. As soon as someone browsing your site decides they’re interested enough to get to know you, they head over there. So when we’re working online in B2B, and interacting with businesses all over the world, we like to get to know the people and stories behind them.
Chances are, your About page will be in your top 10.Įver since we were children, we’ve been told to stay away from strangers. Go take a look at your business’s Google Analytics and see what your website’s most visited pages are.
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